The long waited Google’s Project Ara modular phones is about to arrive at Mobile World Congress in March. The company first launched Project Ara in February last year.
Google’s Project Ara modular phones allows users to build their own smartphones . It can be assembled by clipping together different components.
Paul Eremenko, Project Ara’s director said in Project Ara’s first official developers’ conference “we have a variety of unanswered questions, and the only way to get answers is to get actual data.”
He also said “Consumers actually crave choice, but when presented with choice, they seize up – and when they make a choice, they frequently have remorse about making the wrong one,”
“Ara is full of choices. We have to carefully curate and manage the experience. We have a variety of hypothesis, but we need to test them in the field.”
Project Ara Modules
The project are allows users to clip different modules/components together to create a smartphone with a camera, RAM, GPU and display of choice. Users will be able to purchase new modules for an upgrade or replacement anytime they need it without have to buy the whole new phone. Each of the modules are said to cost between $50 to $100.
So, what will Google show at MWC? According to Phone Arena, the working phones and 50 modules will be showed at MWC in Barcelona on March 2. However, Google has denied rumors that it’s going to be showing off as many as 50 Project Ara modules at MMW , but it’s possible the company will be there to meet with manufacturers that are developing modules.
Toshiba has developed some of the first swappable parts. The company developed three different options of modules including a 2-megapixel front-facing camera, a 5-megapixel camera for the back of the phone, and a 13-megapixel camera.
The Spiral One and the Spiral Two
Toshiba recently announced that it had designed two versions of the new phone – the Spiral One and Spiral Two. Last week, the company also announced it was partnering with chipmaker Einfochips to produce the chips for the handset.
The Spiral Two is expected to go on sale in Puerto Rico later this year. It wil camera, l come with 5MP, 720 x 1280 screen resolution, and has up to 30 per cent less than an average smartphone’s battery life.
Modular Phones Project Ara will kick off in Peurto Rico and the Market Pilot will begin in 2015.